Treat Spot Review #1 - Kith Treats, Selfridges

THE CONCEPT

The highly ambitious brand, Kith, launched its first store outside of the USA in Selfridges. Founder, Ronnie Fieg, is notorious for his visionary ideas, extending the clothing brand beyond the realms of just fashion, by building the brand’s reputation for homeware and ice-cream & cereal bars. He felt Selfridges would be perfect for his visionary ideas:

“After executing our shop-in-shop concept in two of the most iconic retailers in the US, we’re expanding the narrative to one of the perennial shopping destinations in the world.
There’s no other retailer/team that I felt could help us bring our signature shopping experience across the pond for the first time, and I’m thankful for their trust to make this dream a reality.”

There are two menus on offer, the Signature Specials Menu, where you can choose from the creations of friends and family of the brand. The menu rotates from time-to-time, to incorporate the ice-cream selections from world-famous icons. You can also design your own ice-cream, with The Build Your Own Menu aiding this process.

MY TREAT CHOICE

‘The Wifey by Ronnie’s Wife’

I opted for Ronnie Fieg’s wife’s creation centring on hazelnut flavours as Nutella is my favourite sweet delicacy. It was delicious. Mixing cereal with ice-cream works a treat!

Ingredients:

THE FEE

It cost £8.50 for the ice-cream, which is a little steep but the portion size was great.

THE REVIEW

This was a really fun concept by Kith. Having visited their stores before, I have always enjoyed their ingenious collaborations, and the ice-cream addition to their clothing brand was exciting. It was interesting to peruse through the Signature Specials Menu, to see how highly renowned people had involved themselves in Kith’s new concept, from world-class basketballer, Lebron James, to the late fashion icon, Virgil Abloh. I’ll be sure to try out Kith Treats’ milkshake next time round…

Room for Improvement?

I would have loved for Kith to have formed a seated-area surrounding the ice cream parlour, as their innovative, unique brand usually goes beyond expectations with their creative license.